There are plenty of ways to take a better Instagram photos and endless creative options but today I’m going to share three very simple tips that will guarantee more of the wow-factor and definitely more engagement from your viewers.
You don't need to be a photographer to take good photos and truth been told, some of my instagram feeds are also taken with my smart-phone, I just make sure that I am photographing in good light conditions.
Tip #1 Shoot on a clean background.
First and foremost, define what feeling you want your pics to have, then decide what color theme you want your feeds to have overall. I chose to keep things clean and my common denomitor color is white.
Once you chose what color will tie all the photographs together don’t be afraid to move things around! You can use a piece of colored paper, wooden floor boards in your home, or clear off a space on your dining table — get creative while sticking to your brand aesthetic.
You can pick up infinite colors and patterns boards at your local craft store to use as a background if you don’t have a white table or surface. If you’re out and about the same rule applies–find a clean background to shoot on. I’ll often move my coffee and donut over to a different surface or background in a cafe to get a better photo. You may think this is a little extreme, but if you’re using Instagram as a tool to grow your business you have to be intentional about each and every photo you post on your feed.
Tip #2 Add flowers!
This is a not-so-secret trick of mine (and many others) and might be the easiest. Any photo you post with a flower will get more likes than the same photo without flowers — trust me on this! People love pretty, so feed them what will make them happy! Obviously this depends on the target that you are marketing and also the ideal client that you wish to involve in your social media conversation. However, feminine and soft flowers add a touch that increases the potential of your pics.
Tip #3 Create an eye-catching layout & blank space. As followers quickly scroll through their Instagram feed, they are bombarded with hundreds of images and your goal is to publish a photo so captivating that they’ll have a desire to pause, look at it, like it and hopefully click over to your profile for more. In order to make your image stand out from the hundreds you need to create an eye catching layout. The easiest way to do this is to add blank space (negative space) to your image.
So go ahead and give it a shot! Spending a little extra time styling your Instagram feed can go a long way, especially if you have to post similar items or products repeatedly. It will give your feed a fresh and creative look. I think you’ll also be surprised to see how many things you have around your house that you can use to help style a picture.
What’s your favorite tip for styling an Instagram photo? Leave it in the comments below!
If you want to learn more you can also watch this video: